Stay Fit Gym, the fitness network with the largest city-level coverage in Romania, announces the expansion of its locations through a strategic partnership with Sheraton Bucharest Hotel, a five-star hotel and part of the Marriott International group. As part of this partnership, Stay Fit Gym will open a new fitness center within the prestigious Sheraton Hotel, located in the heart of the Capital, offering a premium experience to both hotel guests and the local community.
This new location marks an important milestone in Stay Fit Gym’s development strategy, aiming to integrate the concept of wellness into iconic and reference spaces dedicated to the top business and tourism segments.
“The partnership with Sheraton Bucharest Hotel is a natural step in our evolution and an excellent opportunity to bring the Stay Fit Gym philosophy closer to an audience that values high-quality services and a training experience at the highest standards. This new location will become a landmark in our network, both through its state-of-the-art facilities and its prime location. We firmly believe that health and well-being should be accessible at any time of the day, whether you are in the city for business, leisure, or live nearby. Moreover, this project strengthens our strategic direction of developing locations in partnership with top players in the hospitality industry, creating added value for both brands’ customers,” stated Marius Preodisteanu, Co-Founder and Head of Expansion at Stay Fit Gym.
Located in central Bucharest, near the city’s main points of interest, such as Piata Romana and Dorobanti Road, the new Stay Fit Gym Sheraton center will feature state-of-the-art facilities across approximately 1,500 square meters. Designed to be the flagship location within the Stay Fit Gym network, the center will include dedicated strength and cardio training areas, modern spaces for functional workouts, studios for group classes, a new Pilates Reformer studio, and tailored personal training services. Members will enjoy access to cutting-edge equipment and a sophisticated environment created to support an active and balanced lifestyle.
The investment in this location exceeds 5 million lei, reflecting Stay Fit Gym’s commitment to delivering premium services and excellent training conditions in the best locations across Romania. The new center, Stay Fit Sheraton, is expected to open to Stay Fit Gym members in approximately two months.
“We see this step as an investment in enhancing the quality of the experience we aim to offer our guests every day. At Sheraton Bucharest Hotel, we believe that true hospitality means meeting not only comfort needs, but also supporting balance and well-being. Our partnership with Stay Fit Gym reinforces this vision and enables us to support the lifestyle of our active guests, even while they’re traveling,” stated Daniel Ben-Yehuda, General Manager, Sheraton Bucharest Hotel.
Through this collaboration, Stay Fit Gym continues its ambitious expansion plans, aiming to reach 100 fitness centers by the end of 2027. Currently, the network operates 52 locations in 22 cities across Romania and has six new clubs under construction, targeting a total of 70 locations by the end of this year. By the end of 2025, the network will also expand its presence to two new cities, Suceava and Brasov, and consolidate its footprint in existing cities by opening two new clubs in Timisoara, three in Iasi, and ten in Bucharest and Ilfov.
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About Stay Fit Gym
Founded in 2012 by three Romanian entrepreneurs – Alexandru Lascăr, Marius Preodișteanu, and Laurențiu Lascăr – Stay Fit Gym is currently the fitness network with the largest city-level coverage in Romania. The company operates 52 centers across 22 cities and offers a wide range of services for people engaging in physical activities, including aerobic and functional training classes, as well as personal training. All 52 fitness centers are equipped with state-of-the-art equipment. www.stayfit.ro
About Sheraton Bucharest Hotel
Sheraton Bucharest Hotel, part of the Marriott International chain, is a five-star hotel located in the heart of the Capital. With 270 modern rooms, award-winning restaurants, event facilities, and a spa center, it offers a complete experience tailored to both tourists and business travelers. As the Sheraton experience means more than just hospitality, the partnership with Stay Fit Gym represents a natural step in supporting an active and balanced lifestyle.