Managing Partner

Change agent, with 15 years of experience in Marketing and General Management, across Mass and Prestige. Trained in a large corporation (Unilever), but with an entrepreneurial streak. Last Unilever role Global Vice President, building a Prestige division from scratch within Unilever’s €18 bln Personal Care business. Strong track record of results, labelled as a “turnaround man”. Known for disruptive brand thinking, firm believer that Marketing action should drive P&L impact. Solid experience in acquiring, successfully integrating and stepping up performance of targets (TIGI BedHead, Alberto Culver Europe, Murad, Dermalogica, REN, Kate Sommerville). Nominated in the Top 100 marketeers in the UK. Able to flex and work both with large scale global organisations and with family/start-up businesses. A track record of building high energy teams that move the needle and drive results.

Now a start-up entrepreneur. Co-founder of an Investment Firm focused on investing in Romanian companies with international potential. 5 years of Board level experience as a member of the Global TIGI Board, Global Board of the Hair Division (a €5bln+ business), and for the Prestige Personal Care Division. Numerous trainings in brand strategy, communication, operations, leadership, organisational behaviour, internal and with Harvard and Wharton.

Andrei Gemeneanu